Direct margin improvement
Savings flow directly to EBITDA. Atocha guarantees a defined level against agreed scope before any activation.
Atocha helps PE funds and investors identify addressable savings across portfolio marketing investment, using Albert to create a repeatable evidence base and track delivery against agreed outcomes.
Atocha translates marketing investment into a board-level financial view — making addressable savings visible, scoring confidence, and committing to a guarantee before activation.
Savings flow directly to EBITDA. Atocha guarantees a defined level against agreed scope before any activation.
One diagnostic framework, applied consistently across portfolio companies of different sizes, sectors, and operating models.
Board-grade reporting on working media, technology utilization, commercial structure, and operating-model alignment.
A structured five-day diagnostic produces a defensible savings case, confidence score, and recommended guarantee.
KPI guardrails are agreed up front. The guarantee protects the savings level and the performance index simultaneously.
Existing agencies, internal teams, and technology partners are engaged to deliver the agreed improvements wherever possible.
An independent view of a target's marketing investment before close — addressable spend, confidence, and likely value-creation envelope.
Built into the operating partner's first hundred days. Diagnostic in week one; guarantee committed; delivery underway by day ninety.
A repeatable, comparable view across portfolio companies. Albert produces standardised metrics so funds can prioritise effort and capital.
Performance guardrails are agreed before activation. Atocha protects the KPI index while delivering the agreed savings.
One source of truth for marketing investment governance — addressable spend, working media, savings delivered, and performance protected.
A representative mid-market portfolio company. The diagnostic produces an evidence-backed savings case across the four pillars — and a recommended guarantee for the partners to commit to.
Standardised metrics so a fund can compare, prioritise, and govern marketing investment across the portfolio.
Portfolio average, weighted by investment. +9.2 pts in the last twelve months.
Identified opportunity across all 12 companies. $21.4M committed under guarantee.
Weighted KPI index across portfolio. Performance protected against agreed guardrails.
Atocha will assess one company, a cohort, or the full portfolio — and show what level of addressable savings can be guaranteed before activation.