Founder & Managing Partner
Atocha Lead Partner
Twenty-plus years across marketing operating models, agency commercial structures, and PE-backed value creation programmes.
Atocha combines senior media, technology, commercial, and operating-model experience to help leadership teams make marketing investment financially accountable.
Each engagement is led by a partner with a board-level operating background, supported by senior pillar leads.
Twenty-plus years across marketing operating models, agency commercial structures, and PE-backed value creation programmes.
Senior buy-side and platform leadership; oversees the media performance pillar and benchmark library across engagements.
Marketing technology architecture, data infrastructure, and stack rationalisation across enterprise and mid-market.
Procurement, commercial restructuring, and contract economics — across agencies, platforms, technology, and data services.
Marketing operating-model design across in-house, agency-of-record, and hybrid arrangements at scale.
PE operating-partner experience; supports diligence, 100-day plans, and ongoing portfolio governance.
Atocha engages senior specialists across each pillar. Profiles are anonymised so the network can include current operators inside platforms, agencies, and brands without conflict.
Former senior leadership at a global trading desk; advises on inventory quality, supply-path optimisation, and verification economics.
Twenty years of media commercial restructuring across multinational brands. Specialises in contract addressability assessments.
Direct-response and lifecycle expertise; advises on attribution, incrementality testing, and platform-level performance benchmarks.
Marketing data architecture, identity, and measurement infrastructure — including stack rationalisation and warehouse-first patterns.
Atocha is engaged by the board, the CEO, the CFO, or an investor sponsor. The team works constructively with existing agencies, technology partners, and internal functions to deliver agreed improvements — wherever possible without changing the partner roster.
Top-down mandate.
Shared fact base.
Partner-enabled delivery.
Most engagements begin with a thirty-minute conversation followed by a five-day diagnostic.