Portfolio value creation
Repeatable diagnostics across portfolio companies. Direct EBITDA impact through addressable savings.
Atocha works with PE funds, investors, boards, and executive teams to identify and deliver measurable savings across media, technology, commercial structure, and marketing operations — while protecting agreed performance outcomes.
Albert, our diagnostic and performance platform, creates the evidence base behind the guarantee and helps existing agencies and technology partners execute the agreed improvements.
Atocha is engaged by PE funds, investors, boards, and executive teams when marketing investment needs to become more visible, measurable, and financially accountable.
Repeatable diagnostics across portfolio companies. Direct EBITDA impact through addressable savings.
Pre- and post-deal visibility into marketing efficiency, with a structured evidence base for value creation.
Clear governance over marketing spend, performance, and partner accountability at board level.
Guaranteed savings delivered alongside existing teams and partners — growth and performance protected.
Addressable spend, contract structure, and measurable delivery — translated into financial outcomes.
Improved partner alignment and operating visibility, with KPI guardrails defined before any change is made.
Media platforms, technology vendors, agency scopes, data tools, reporting systems, and internal workflows often evolve over time. Each element may have a valid purpose, but the full system can become difficult for leadership to evaluate.
Atocha creates a shared fact base so leaders and their existing partners can agree where value can be improved — without disrupting performance or growth.
Top-down mandate. Shared fact base. Partner-enabled delivery. Guaranteed outcome.
Atocha is engaged by PE funds, investors, boards, or executive leadership to assess marketing investment with the authority to act on the findings.
The client signs an NDA. Albert collects the required data through structured questionnaires, platform connections, and uploads — typically over five working days.
Albert analyses media performance, technology utilization, commercial structure, and operating-model efficiency — and translates each into financial impact.
Atocha recommends the level of savings it is prepared to guarantee, based on addressable investment, data quality, implementation control, and agreed performance guardrails.
Once approved, Atocha works with existing agencies, internal teams, and technology partners to deliver the agreed improvements — tracked transparently in Albert.
Albert gives PE funds, boards, and executive teams a structured view of marketing investment — from total budget to working media, technology utilization, commercial clarity, and delivery tracking.
Total investment to working media, with every layer of cost identified and explained.
The share of investment that actually reaches the consumer — measured, tracked, and improved.
How efficiently media converts into agreed business outcomes across channels and audiences.
Tools, licences, and integrations mapped against actual usage and intended outcome.
Costs structured across platforms, agencies, technology, data, and services — in one place.
How internal teams, agencies, and partners are organised to deliver the agreed outcomes.
A scored view of each opportunity by data quality, control, and implementation risk.
The recommended guarantee level, range, scope, and the performance guardrails that protect it.
Live tracking of savings delivered, performance protected, and partner actions in flight.
Each pillar produces a distinct fact base. Together they form the guarantee-ready savings case.
How efficiently media investment converts into agreed business outcomes — by channel, audience, market, and partner.
How effectively tools, platforms, data services, and reporting systems support performance and control.
How costs are structured across platforms, agencies, technology, data, and services — and where structure can be improved.
How internal teams, agencies, and partners are organised to deliver agreed marketing outcomes.
Atocha does not apply a blanket guarantee to every cost. Albert identifies the portion of marketing investment that is addressable, scores the confidence of each savings opportunity, and supports a guarantee based on agreed scope, data quality, implementation control, and performance guardrails.
Atocha does not need to replace the client's existing agencies or partners. Albert creates the shared fact base, Atocha aligns the savings case with leadership, and existing teams and partners are engaged to deliver the agreed improvements wherever possible.
Top-down mandate.
Shared fact base.
Partner-enabled delivery.
Atocha will assess the opportunity, quantify addressable savings, and show what level of improvement can be guaranteed before activation.